Our Team

Some people collect souvenirs. Samantha Kelly collects paw prints 🐾
A lifelong runner with a magnetic pull toward dogs, she has never gone far without a four legged training partner. From boxers and cocker spaniels to Dalmatians, dachshunds, and now a lightning quick border collie, her life has always had a leash in one hand and running shoes on her feet.
She trained at the ICA Institute of Culinary Arts, earning her diploma and City and Guilds in food and patisserie, then built Brew Café into not just one coffee spot but two plus a roaming coffee trailer. Eight years in, she swapped espresso for open seas, cheffing on yachts for five years and stirring up flavor wherever she docked.
Washington DC became her playground for a season, where she trail ran packs of dogs like a joyful, fur fueled parade through forest paths. Working at an agility company sparked something electric. Grooming. Agility. The art and athleticism of dogs in motion. Meanwhile she added health coaching and a Masters in Nutrition to her toolkit, because wellness is her other love language.
Then she came home for a holiday and realized that no matter where you go, home is still home.
So she did what she has always done best. She followed her instinct, her heart, and a pack of wagging tails and built the dog company she had always dreamed of 🐕✨

It has always been a dream of mine to work with dogs and I have finally achieved it starting DogMax.

Sam Kelly

DogMax Owner